The Strategic Attendee™: How to Maximize Your ROI from Conferences and Events (Virtual Lunch & Learn)
Date and time
About this event
About The Strategic Attendee™ Workshop
The Strategic Attendee™ helps you get more conference ROI from every event. Conferences can be a significant investment of both time and money, but too often we arrive without a clear strategy and leave with a pile of business cards, LinkedIn connections and good intentions.
The Strategic Attendee™ is a practical workshop designed to help participants approach conferences more intentionally. Using a simple Before, During and After framework, we’ll look at how to define what success looks like, identify the right people and opportunities, navigate the event effectively, and build a follow-up approach that turns conversations into meaningful relationships and outcomes.
Participants will learn how to:
* Set clear objectives and define what a successful conference looks like before attending.
* Prioritise the people, sessions and opportunities that matter most.
* Network more intentionally and confidently during the event.
* Create a structured follow-up plan to turn connections into longer-term value.
Conference ROI: The Before, During and After Framework
Before: Define what a successful conference looks like, then choose the people, sessions and opportunities worth your time.
During: Network with purpose and navigate the event with a plan, instead of reacting to the schedule as it comes.
After: Follow up in a structured way, so your conference ROI shows up in the weeks that follow, not just on the day.
Who Should Attend
The Strategic Attendee™ is for project managers, PMO leaders and project management practitioners who attend conferences and want more to show for the investment. It is also a good fit for aspiring PMPs planning their first big event.
The timing helps too. PMWest 2026 runs November 5 and 6 at the Vancouver Convention Centre, about three weeks after this session, which leaves time to build your plan before you arrive.
Attend this session if:
* You are heading to PMWest 2026 or another conference this year and want a plan before you go.
* You want to leave with a follow-up plan, not just a pile of business cards.
* You want to network with purpose and feel confident doing it.
How to Register
Use the Get Tickets button at the top of this page. PMI CWCC members log in first to see the $0 ticket, and future members can register for $15.
Your ticket covers one hour, 12:00 pm to 1:00 pm on Tuesday, October 13, which makes it an easy fit for a lunch break.
About Michelle Andrew, Creator of The Strategic Attendee™
Michelle Andrew is the Founder and Managing Director of Meeesh Consulting, a commercial growth consultancy specialising in strategic partnerships, business development and ecosystem building. With more than 16 years’ experience across technology, the built environment, finance and education, Michelle has attended, spoken at, moderated and facilitated conferences around the world.
She created The Strategic Attendee™ to help professionals move beyond simply “showing up” at events and take a more deliberate approach to generating meaningful commercial and professional value from them. Her approach to conference ROI comes from years on both sides of the podium.
Links
The Strategic Attendee™: thestrategicattendee.com
Frequently Asked Questions
**What is conference ROI?**
Conference ROI is the value you get back from the time and money you put into an event. This session focuses on relationships, opportunities and outcomes, not just the number of business cards you collect.
**Who leads this session?**
Michelle Andrew, Founder and Managing Director of Meeesh Consulting, leads the session. She created The Strategic Attendee™ methodology.
**How much does it cost?**
PMI CWCC members attend for $0 (log in to register). Future members pay $15. If you are not a member yet, you can learn about PMI CWCC membership first. Cancellations follow the chapter refund policy.
**Is this session in person?**
No. It is a virtual lunch and learn on Tuesday, October 13, from 12:00 pm to 1:00 pm.
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If you just became a member, wait up to 3 days for the system to update your information.
For more information, visit PMI® Membership and PMI® Student Membership.
Learn more about the Refund Policy.
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